Privacy Sandbox Timeline

Shifting Sandbox

Google's cookie deprecation timeline is constantly shifting. How has their timeline for delivering an alternative - The Privacy Sandbox - shifted over the years?

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Expected Completion Date

September 2023

From April to August '22, Google expected cookie deprecation by the end of Q3'23

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expected completion date

September 2024

From August '22 to September '23, Google expected cookie deprecation by the end of Q3'24. They also introduced a clearer timeline.

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Expected completion date

November 2024

From September '23 to April '24, Google expected cookie deprecation by mid Q4 '24.

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Expected Completion date

April 2025

On April '24, Google pushed cookie deprecation to early Q2 '25. Will we see another delay, or will Google actually stick to the timeline and deprecate cookies in: